Content Creator - Video

Objectives 

• To develop and enhance our CRM student recruitment email marketing journeys.
• To review existing email and related website content using the available analysis tools in Salesforce Marketing Cloud/GA4 combined with your own student?s point of view in order to make recommendations.
• To be a confident user of Salesforce and Salesforce Marketing Cloud.

Responsibilities 

• To carry out an independent project to review a set of existing email marketing journeys and make recommendations for improvement.
• To use CRM data (Salesforce Marketing Cloud) and GA4 (Google Analytics) tools in order to carry out accurate analysis of existing email marketing journeys.
• To build email marketing journeys for prospective students which may include enquirers, applicants, offer holders and accepts.
• To investigate, report and make recommendations on the potential use of new tools within Salesforce Marketing Cloud including Einstein AI features.
• To support the team as required with ad hoc email, web and social marketing activities.
• To act as an ambassador for the university, supporting other students working within the team with social media content creation as required.
• The above list of responsibilities is not exhaustive and the jobholder may be required to undertake other duties commensurate with the level of the role, as reasonably requested by their line manager.

What is the commitment? 

• Part time (2-3 days per week, with flexibility around exams and study)
• Nine week appointment period

What you'll get from us 

• Experience working within a professional Marketing Team and alongside a CRM team.
• Training (in-house) on the use of Salesforce, Salesforce Marketing Cloud and GA4 (as required to complete the role). 
• Feedback and advice on creating excellent marketing content. 
• A role that looks great on your CV! 

Currently enrolled in a degree program at QMUL.

Skills & Knowledge:

• Strong understanding of the uses of CRM systems for email marketing, ideally Salesforce and Salesforce Marketing Cloud.
• Strong attention to detail, with the ability to handle data with accuracy and care.
• Ability to creatively solve problems and provide innovative solutions in marketing related challenges (particularly CRM, email and web related).
• Excellent written and verbal communication skills.

Experience:

• Experience in using CRM systems.
• Experience in carrying out independent projects and reporting findings.
• Experience in analysing data and drawing meaningful conclusions.

Personal Attributes:

• Enthusiastic about technology?s role in marketing and communications.
• A self-motivated individual who is proactive in finding solutions.
• Adaptable and willing to work flexibly around academic commitments.
• Ability to work effectively as part of a team while maintaining a high degree of personal responsibility.
• Committed to maintaining confidentiality and compliance with data protection regulations.

Desirable Experience:

• Ideally, 1-2 years of experience in roles and activities relevant to marketing and communications activity, either through internships, work placements, or academic projects.
• Working knowledge of CRM systems.
• Experience working with data and systems.

This role is within the Data, Insights & Reporting team in the Brand & Marketing department. The team provides a highly skilled internal service resource in support of student recruitment and other marketing-related activities.   

We are seeking a technically proficient, solution-focused team player who actively seeks opportunities to automate reporting processes. You will have strong data-driven storytelling and visualization skills to facilitate a deeper understanding of the data's underlying context. An expert in their field, the chosen candidate will lead in providing essential data and insights, enabling teams to assess the performance of their marketing campaigns and strategically allocate resources. This will involve implementing user-friendly tools, conducting tailored analyses, and providing guidance and recommendations based on both internal and external data trends. This role will also drive future enhancements to our reporting tools and explore innovative ways to develop the team's reporting capabilities further. 

None

• Experience of working in marketing data analysis, using data manipulation and visualisation software 
• Experience working with and manipulating large datasets in a variety of formats, including complex data models 
• Proficiency in using Power BI is essential, including DAX, to carry out data modelling and building dashboards 
• Familiarity with using Google Analytics and GA4, or equivalent web analytics tool  
• Solution-focused with strong problem-solving skills 
• Demonstrable ability to turn data into actionable insights 
• Demonstrable ability to explain complex data to a non-technical audience and to tell the story behind the data. 
• Excellent attention to detail 
• Strong project management skills, including the ability to manage working across multiple concurrent projects and work to deadlines 
• Highly collaborative with the ability to work effectively with a wide range of audiences and stakeholders at all levels.  

This role is for current QMUL Students only and is 2-3 days (14-21hrs) a week.

This role sits in a systems and data cluster within the student recruitment, outreach and widening participation function (a part of the wider Marketing and Communications directorate). Overall the team is responsible for marketing of the profile of Queen Mary University of London and its educational programmes, and the attraction and recruitment of students from Widening Participation backgrounds as well as students from the UK more generally, EU and Overseas.

This is an exciting opportunity for someone who loves working with data and systems, a keen eye for detail, and an interest in engaging creative. The successful candidate will ideally already have 1-2 years of experience working with data as part of their degree, and ideally an interest in how data and technology is impacting the field of marketing and communications. The role sits within a well-regarded team and will deliver valuable future career skills in using the Salesforce CRM (Customer Relationship Management) system. 

Job Purpose: 

• To be an expert user of Salesforce, Salesforce Marketing Cloud and other associated systems such as Form Assembly
• Be a champion for the CRM and the benefits it offers to QMUL to help support the CRM user community
• To support the coordination of CRM activities including building user journeys, managing datasets, reporting, production of forms and technical features to deliver student recruitment activities, data cleansing and proofing communications that use the system.
• Support the execution of conversion plans using CRM across central and school / faculty based activities 

Main Responsibilities: 

Insight 

• Maintain an understanding of the latest techniques available to support CRM initiatives
• Have a good knowledge of data sources to understand the internal and external recruitment picture
• Support the coordination of an information hub which will use innovative channels to disseminate knowledge and insights relating to CRM activities 
• Keep abreast of GDPR legislation and University data protection policies to ensure activities are compliant and data is managed and recorded securely

Ideas

• Provide creative solutions in meeting challenges across areas of work 

Implementation 

• Review email journeys where appropriate
• Ensure that appropriate data capture techniques are used and optimised
• Assist with the migration of current processes to new platforms.

Impact 

• Contribute towards the work of the broader team/department and undertake any such other duties within the department as may be required
• Maintain a high quality and integrity of data within the CRM and associated systems.

Other duties and responsibilities 

• Act as an ambassador for the University?s brand (both verbal and visual identity), championing its use across the institution as well as your own area of work.
• Keep abreast of GDPR, CMA, ASA and other relevant legislative requirements for area of work, ensure this knowledge is translated into the work carried out

The above list of responsibilities is not exhaustive and the jobholder may be required to undertake other duties commensurate with the level of the role, as reasonable requested by their line manager.

This job description sets out the duties of the post at the time it was drawn up. Such duties may vary from time to time without changing the general character of the duties or level of the responsibility entailed. Such variations are a common occurrence and cannot in themselves justify a reconsideration of the grading of the post

• Currently enrolled in a degree program preferably related to Marketing, Communications, Data Science, Business, or a related field.

• Strong understanding of data management and familiarity with CRM systems, ideally Salesforce and Salesforce Marketing Cloud.
• Strong attention to detail, with the ability to handle data with accuracy and care.
• Ability to creatively solve problems and provide innovative solutions in CRM-related challenges.
• Excellent written and verbal communication skills.
• Basic knowledge of GDPR and data protection practices.

Experience:

• Experience in data cleansing and reporting.

Personal Attributes:

• Enthusiastic about technology?s role in marketing and communications.
• A self-motivated individual who is proactive in finding solutions.
• Adaptable and willing to work flexibly around academic commitments.
• Ability to work effectively as part of a team while maintaining a high degree of personal responsibility.
• Committed to maintaining confidentiality and compliance with data protection regulations.

Desirable Experience:

• Ideally, 1-2 years of experience working with data, either through internships, work placements, or academic projects.
• Working knowledge of CRM systems
• Experience working with data and systems
• Some experience in marketing and communications or familiarity with recruitment activities