Marketing and Campaigns Assistant

Job Description

Objectives 

• To develop and enhance our CRM student recruitment email marketing journeys.
• To review existing email and related website content using the available analysis tools in Salesforce Marketing Cloud/GA4 combined with your own student?s point of view in order to make recommendations.
• To be a confident user of Salesforce and Salesforce Marketing Cloud.

Responsibilities 

• To carry out an independent project to review a set of existing email marketing journeys and make recommendations for improvement.
• To use CRM data (Salesforce Marketing Cloud) and GA4 (Google Analytics) tools in order to carry out accurate analysis of existing email marketing journeys.
• To build email marketing journeys for prospective students which may include enquirers, applicants, offer holders and accepts.
• To investigate, report and make recommendations on the potential use of new tools within Salesforce Marketing Cloud including Einstein AI features.
• To support the team as required with ad hoc email, web and social marketing activities.
• To act as an ambassador for the university, supporting other students working within the team with social media content creation as required.
• The above list of responsibilities is not exhaustive and the jobholder may be required to undertake other duties commensurate with the level of the role, as reasonably requested by their line manager.

What is the commitment? 

• Part time (2-3 days per week, with flexibility around exams and study)
• Nine week appointment period

What you'll get from us 

• Experience working within a professional Marketing Team and alongside a CRM team.
• Training (in-house) on the use of Salesforce, Salesforce Marketing Cloud and GA4 (as required to complete the role). 
• Feedback and advice on creating excellent marketing content. 
• A role that looks great on your CV! 

Currently enrolled in a degree program at QMUL.

Skills & Knowledge:

• Strong understanding of the uses of CRM systems for email marketing, ideally Salesforce and Salesforce Marketing Cloud.
• Strong attention to detail, with the ability to handle data with accuracy and care.
• Ability to creatively solve problems and provide innovative solutions in marketing related challenges (particularly CRM, email and web related).
• Excellent written and verbal communication skills.

Experience:

• Experience in using CRM systems.
• Experience in carrying out independent projects and reporting findings.
• Experience in analysing data and drawing meaningful conclusions.

Personal Attributes:

• Enthusiastic about technology?s role in marketing and communications.
• A self-motivated individual who is proactive in finding solutions.
• Adaptable and willing to work flexibly around academic commitments.
• Ability to work effectively as part of a team while maintaining a high degree of personal responsibility.
• Committed to maintaining confidentiality and compliance with data protection regulations.

Desirable Experience:

• Ideally, 1-2 years of experience in roles and activities relevant to marketing and communications activity, either through internships, work placements, or academic projects.
• Working knowledge of CRM systems.
• Experience working with data and systems.