Digital Communications Co-ordinator

Are you a communications professional looking to further your experience in a dynamic and innovative team?  

King’s College London is one of the world’s top universities, with a Fundraising & Alumni Communications team who boast sector-leading channels. As the Digital Communications Co-ordinator, you will be integral to our goal of building and maintaining lasting connections with alumni, future alumni and donors. Our aim is to keep these audiences engaged, so that they are inspired to support King’s through philanthropy or the gift of time. Working under the supervision of the Digital Engagement Manager, this role will help deliver creative, quality, and effective digital content, copy and campaigns.  

This role will suit a creative individual with copywriting and social media skills, with good experience in digital communications (including email campaigns), and a desire to innovate. This role will support the Fundraising & Alumni Communications team in developing innovative digital communications campaigns to support our objectives. The Digital Communications Co-ordinator will be called to bring to life priorities across the university. The person in this role will be interested and engaged in content development trends and techniques and will be keen to use these to engage King’s alumni, supporters and donors in new and exciting ways.  

This role sits within Fundraising and Supporter Development at King’s College London. The Fundraising and Supporter Development Office is an integrated department with alumni relations professional and fundraisers in major and individual gifts, trusts and foundations and legacy giving. Our purpose is to inspire, ask and enable people to support and engage with King’s. Our vision is to sustain and build a philanthropic community and continue the fundraising momentum achieved with the record-breaking World questions King’s answers campaign. The work we support has made a significant impact on the world in areas as diverse as cancer research, global terrorism and palliative care.

Key responsibilities 

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  Schedule content for the King’s College London alumni social media channels, including the community management of our Instagram channel and support for our WeChat profile 

  
  


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  Writing business-as-usual content for day-to-day social media posts 

  
  


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  Work with the Content Producer to innovate and use creative skills to deliver digital communications that engage alumni, prospects and donors. Including occasionally editing design assets. 

  
  


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  Assist the Digital Engagement Manager on paid media campaigns on all relevant social media platforms 

  
  


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  Provide maintenance for the Alumni, F&SD and Giving websites and upload of content 

  
  


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  Build and send email marketing campaigns, including our monthly email newsletter 

  
  


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  Liaise with our data and compliance teams to enable newsletters to be sent in a timely and compliant fashion 

  
  


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  Report on analytics for our social media and paid media output, our website and our email marketing campaigns, and provide suggestions for improvements and testing 

  
  


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  Use content creation skills to develop material that is exclusively ‘King’s’ and the best in the field 

  
  


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  Assist the Digital Engagement Manager in preparing reports and insights following digital campaigns  

  
  

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.  

Desirable

Degree or equivalent qualification in relevant area, such as communications, marketing or journalism

Essential experience

• Experience in a digital communications role e.g. social media executive  


• Experience of social media work – knowledge of channel personalities, audiences and trends, and knowledge of third-party tools such as Loomly or Hootsuite  


• Excellent editorial, copywriting and proof-reading skills, including writing for different audiences  


• Talent in creative writing – skilled storyteller, able to make a story compelling, contagious and inspire to action  


• Interest in content development trends and innovations  


• Experience of building email campaigns following a template, using software such as Mailchimp 


• Ability to work well within a team – collaborating to achieve a shared goal  


• Experience of using self-service design tools such as Canva and Adobe Express 


• Organised and diligent; able to prioritise effectively to manage competing deadlines while maintaining attention to detail 


• Knowledge and experience in applying brand voice and narrative  


• Participating multiple projects simultaneously    

Desirable experience

• Experience in measurement and evaluation, including with analytics tools such as Google Analytics   


• Experience using a web CMS such as Contensis  


• Understanding of the UK Charity sector or Higher Education sector  


• Experience using Raiser’s Edge, MS Dynamics or similar customer/donor data base and associated processes and systems