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Data Analyst Marketing
Job Description
This position is well-suited for a student aspiring to a career in data analytics, a field which offers many job opportunities and diverse potential career trajectories. Applicants should currently be studying or have recently completed a degree involving substantial quantitative data analysis. The role sits in a systems and data cluster within the student recruitment, outreach and widening participation function of Queen Mary University of London. The team is responsible for marketing of the profile of Queen Mary University of London and its educational programmes, and the attraction and recruitment of students from the UK, EU and Overseas.
Job purpose
- To provide market research and data insights which deliver actionable results for informing marketing activities, new programme development, effective recruitment and conversion
- To support with development of surveys, including idea generation, implementation, analysis and dissemination of intelligence
- To support with the management of Power BI and other data reporting systems
- To support the CRM team with detailed reporting and anaylsis on customer journeys and campaign performance
- To produce impactful analysis on product development insights to inform market decisions at School and Faculty level
Main duties and responsibilities
Insight
- Have a good knowledge of data sources to understand the internal and external recruitment picture and proactively use this to inform future activities
- Maintain an understanding of data sources available to support student recruitment and marketing initiatives
Ideas
- Provide creative solutions in meeting challenges across areas of work
- Provide creative solutions in devising different methodologies to solving complex research problems
Implementation
- Deliver high impact research and analysis outputs using data analysis techniques, data mining, manipulation and reporting
- Coordinate and deliver primary, secondary, quantitative and qualitative research projects as directed by the Business Analytics Manager
- Support the Faculty Marketing Managers in producing curriculum development analysis using a range of sources including but not limited to HESA data and UCAS media.
- Working across different systems, collate and analyse data to provide strategic insights and actionable outputs
- Support the maintenance of the CRM, HEAT and other relevant student recruitment databases
- Support data collation, quality assurance and other related practices in delivering evaluation reports and outcomes
Impact
- Coordinate impact reports for student recruitment activities as directed by the Business Analytics Manager and other managers in the team
- Collaborate with marketing and student recruitment professionals to understand how outputs of the team can best inform activities
- Support quality assurance activities and projects to ensure data integrity is of the highest standards across all systems used in the team
Other duties and responsibilities
- Support the delivery of Queen Mary’s major external events, including Graduations and Open Days. This may require out of hours working for which your time will be compensated as per your contract.
- Act as an ambassador for the University’s brand (both verbal and visual identity), championing its use across the institution as well as your own area of work.
- Keep abreast of GDPR, CMA, ASA and other relevant legislative requirements for area of work, ensure this knowledge is translated into the work carried out.
Qualifications
Studying towards or already completed a degree in a subject involving substantial quantitative data analysis
Skills
- Ability to manipulate and analyse complex data (quantitative and qualitative), present trends and communicate findings in user-friendly reports and presentations
- Experience of designing surveys for target audiences and conducting focus groups (or aptitude to develop the skills on the job)
- Proficient use of statistics packages, such as SPSS, databases like MOSAIC/ACORN and other geo-demographic packages
- Excellent IT skills including spreadsheets, email, word processing, form building, databases and CRM systems
- Proactive attitude and ability to problem solve in team environment for achievement of collective goals
- Ability to work accurately under pressure, prioritising varied tasks in order to meet deadlines
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